101 Guide on The Pragmatic Marketing Framework For Your SaaS Business

October 25, 2023

What is Pragmatic Institute Framework?

A sophisticated approach to product development and promotion, pragmatic marketing consistently modifies itself in response to consumer demand. The marketing strategy is examined and revised during adaptation to ensure the product is pertinent to the customer's needs and fulfills their expectations.

Pragmatic Marketing: Objectives And Basic Approach

The basic goal of pragmatic marketing is to produce products and services that the consumer needs. Because of this, pragmatic marketing is one of the most effective delivery methods.

Various product modifications and testing are used in pragmatic marketing to ensure the final product will please the target market and create a suitable brand community for itself.

A SaaS provider, for instance, might develop software with particular features for a specific audience. They employ pragmatic marketing by testing the program on a representative target market sample. The service provider will revise the software to meet user requests when it reaches the market based on the feedback it obtains from that audience sample.

How Does Pragmatic Marketing Work?

Here's a visual representation of what a pragmatic marketing framework looks like.

Nevertheless, there's no reason you can't adopt a less formal strategy than the one shown in the figure above. You can start by engaging in more excellent conversations with your development team and clients. Although it may be difficult to accept, your customer is more knowledgeable about the product they need than you are. One of the quickest methods to launch your product is to start a discussion with them.

Pros of Pragmatic Marketing

Increased chances of connecting with an eager market are one of the most essential advantages of pragmatic marketing. A pragmatic approach also generates momentum for your product design processes, another reason a product manager might prefer it. Customer interactions are improved via the outside-in approach through ongoing testing and conversations. Additionally, it extends and enhances the usefulness and life of your services. This is because pragmatist marketing focuses on sectors requiring innovative solutions. The pragmatic approach also has the advantage of increasing team productivity. Although the product development cycle will be longer, the pragmatic approach will reduce the likelihood of wasting time on unsuccessful items. According to Harvard Business School, businesses introduce 30,000 new products each year, with 95% dying quietly. A dependence on assumptive product management is the reason for the failure of these goods and their conventional roadmaps. Pragmatic marketing prevents this situation from occurring by involving the client from the start. It aids companies in creating goods with a clear plan and a unique competency.

Cons of Pragmatic Marketing

The drawbacks of the pragmatic marketing strategy are the same as those of any strategy for creating products: making effective product launches is difficult. It's a high-risk project that requires extensive long-term planning. Even if you have a fantastic answer to a significant issue, it isn't necessarily profitable. Another drawback of the pragmatic approach is the potential for confusion when deciding which issues to address. For instance, some customers deal with extremely rare market issues. Is investing time and money in finding solutions to these issues worthwhile? What if the answer you offer doesn't necessarily resolve the problem in the manner that your clients anticipated? Even if you did evaluate market segments to create an amazing strategy, you don't want to realize that you spent a lot of time and attention on an approach that resulted in a useless product.

Key Tips for Pragmatic Marketing 

Finding out what the customer wants is always the first step in pragmatist marketing. The SaaS solution can then be developed based on the customer's needs and repeatedly evaluated until the ideal version is discovered. Here are three tips for pragmatic framework-based product testing.

Product Life Cycle

There is no such thing as pragmatic marketing when it comes to convincing customers that a finished product is what they want without actually getting their input. Instead, pragmatic marketing focuses on developing a product that meets the market's needs and then launching a product that consumers want as a result. Even after the product's first release, pragmatic product developers and marketers continue to test and make revisions to it to ensure it still meets user needs. They are focused on designing a product centered on the client's needs and then enhancing it over time to extend the product life cycle.

Implementation of product life cycle

  • In an interview, Ask your customers what they want to see in a niche product.
  • Make a prototype that satisfies as many of their requests as possible.
  • Have a beta group of your clients test the prototype once it is finished.
  • Gather their comments on the prototype and use them to improve the product's next iteration.
  • Bring the product to their attention again, consider their feedback, and improve.
  • Till all the feedback you receive is favorable, repeat the testing and development processes.
  • It is time to release the product to the public once all the testers have commented favorably.

Marketing Channels

Many businesses use splash parties to introduce their products, followed by marketing. The fact that pragmatic marketing keeps up with the product's life cycle sets it apart. For example, create a buzz about the new features before launching a new feature in your SaaS product.

Timing of Launch

When a customer's curiosity is at its peak, it is the ideal time to introduce your offering. If distractions occur, make your own to help you choose the best time to introduce your goods. That will turn your clients into your salespeople. The last quarter of the year is the ideal time for businesses to start purchasing and implementing new items. Your best opportunity to introduce a SaaS product may be right now. Companies aim to determine what they need and really what they are going to buy to make the required modifications to their budgets by the end of the fiscal year when they close their budgets and approve the budget for the following year. The last quarter of the fiscal year often ends on March 31 for many American and European businesses, but it is best to double-check if you plan to work elsewhere.

Elements of Focus for The Pragmatic Marketing Framework

This section will explore the fundamental aspects that comprise the core of the pragmatic marketing framework. These vital elements are central to grasping and effectively applying a pragmatic marketing strategy, guiding organizations toward their goals through a sensible and outcome-focused approach, whether they have a big or a small business.

Understand the Problems Faced By The Market 

By speaking with untapped potential customers and conducting customer interviews, it is possible to pinpoint market issues. Prioritize the most urgent problems.

Perform a Win-Loss Analysis 

Why did recent evaluators decide to purchase the products or not? How did they proceed with the purchase? Find the answers to these questions, and then put your findings to use.

Examine Unique Competencies 

By evaluating it, you can determine whether the company can provide value to the market. Take these actions:

  • Use 20 to 30 wins to assess your strengths, shortcomings, and losses.
  • Usability wins for use cases that are customer-focused.
  • You can find a precise market segmentation using previously used use cases.

Analyze Competition

Identify substitute products and market competitors. Determine a strategy to surpass your opponents by comparing your strengths and shortcomings to theirs.

Analyze Your Resources

Find strategies to exploit your marketing assets by making an inventory of them. Among the assets you could use to spread your message are brochures, emails, social media posts, blog articles, and other marketing tools.

Put Together A Product Portfolio

Utilize market-focused methods and insights such as business planning, positioning, market demands, marketing strategies, and the buying process.

Pragmatic Marketing Key Takeaways

SaaS companies regularly release improvements, new products, and solutions use a product roadmap. These roadmaps help internal and external stakeholders make well-informed decisions by outlining the product's goals and objectives. Traditional product roadmaps, however, are becoming obsolete. They fall short of articulating the challenge that the business is attempting to solve. A strong plan must identify the issue that needs to be solved and justify why prospective customers and the market should be concerned. A more detailed approach, such as pragmatic marketing, ensures that every stage of the product development cycle is covered. To provide the greatest solution to the market, you must have all the high-level information you require from clients.

If you need more help with building a strong brand image and using pragmatic marketing for your specific needs, contact the right digital marketing agency for your business!


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Author: Ammara Tariq

Ammara Tariq

Ammara is a content writer and link builder at Reshaped. With an aim to take her team to new heights, she has an everlasting love for research and hopes to spread delight and knowledge to her readers.