Growth marketing means using data from your marketing efforts to grow your business. It helps you evaluate what’s changing and plan how to get better all the time.
Growth marketers always look at data and tell you what’s working and what’s not. In the digital world, things change a lot. What worked today might not work tomorrow. There are always new tools, new apps, and new people using them. It might seem confusing, but there’s a different way to see it.
Growth marketers are figuring out what helps users and keeps them coming back. They change the usual way of “make a product, then market it” to “make, then market, then look at the data, then remarket, then market again.”
If you want to know more about growth marketing, keep reading.
What is growth marketing?
Growth marketing is a plan to make more money by keeping customers happy and returning. It’s a long-term goal for those who buy your products or services. This plan tries to get new customers, keep the ones you already have, and find ways for them to help your business grow. It’s about seeing how much your marketing is working.
Growth marketers use different marketing ideas like content marketing, search engine optimization (SEO), social media, and making sure customers have a good experience. They do things like making sure more people who see your product actually buy it, trying out new ideas in different parts of the business, watching important numbers, and figuring out how to spend less money to get new customers.
An example of growth marketing (Airbnb)
Airbnb, a pioneer in the sharing economy, used a clever growth hack to expand its user base. During the 2008 Democratic National Convention, the founders created special cereal boxes with politically themed cereals and a link to their site, resulting in a spike in user signups.
Smart growth tactics (Instagram)
Instagram’s rapid growth can be attributed to its smart growth hacking strategies. The platform initially gained attention through its unique photo filters. However, its growth hack came with the integrating of a hashtag system, making it easy for users to discover and share content. This user-friendly approach significantly contributed to Instagram’s widespread adoption.
Growth marketing vs. traditional marketing
Traditional marketing mainly looks at quick wins at the start of the marketing journey. On the other hand, growth marketing looks at the entire marketing journey.
At each step of the marketing journey, growth marketers use data, work with teammates to get better ideas, and try out new plans. They put a lot of effort into finding creative ways to get more customers, keep them interested, and turn them into big fans.
Growth marketing vs. growth hacking
Another way to make more customers is called growth hacking. Sometimes, people use this term instead of “growth marketing,” but they’re different.
The key difference is that growth hacking is a partial plan. A growth hacker might give some quick fixes, bringing in customers fast but not in a long-lasting way. On the other hand, a growth marketer offers a plan for long-term growth based on a careful study of opportunities in the industry. In simple terms, growth marketing is about increasing the demand from interested customers, while growth hacking is about getting a lot of customers quickly.
To sum it up, growth hacking is a popular term that’s losing its spark, while growth marketing is a field getting more important every day.
Tips for successful growth marketing
Always keep track of what you’re doing. If something needs to be fixed, figure it out fast and change instead of wasting time on things that don’t make money. Focus on what works and make it better.
Remember, some things might not work, and that’s okay. Don’t worry about it; it helps you learn and improve your plan for the long run.
Refrain from copying what other brands are doing. Figure out your goals and plan your growth marketing around them. What works for others might not work for you.
Use tools that work together to spend more time on your plan and less time figuring out confusing data from different places. Integrated tools save time and resources that can help your business grow.
Essential growth marketing tricks
No matter what your business is, you should use these five basic tricks to boost your marketing efforts. Staying innovative and ahead of your game requires a mix of strategy and innovation.
These essential growth marketing tricks are the foundation for enhancing your outreach, engaging your audience, and ultimately driving your business forward.
Let’s look into these key strategies, exploring how they can transform your marketing game and pave the way for sustained success in today’s competitive landscape.
1. A/B testing
With today’s digital tools, you can compare your emails, social media posts, and other marketing results. It’s like trying out two versions of something to see which works better.
For example, you might test two versions of your email newsletter—one talking about one thing and the other about something else.
These are your A and B tests. Send each version to a part of your mailing list, maybe half or a small group.
Also, decide what you want to achieve with this test, like more people opening your email or fewer people unsubscribing. The results will tell you which email did better, helping you focus on the winning one.
For instance, more people might click on the link in email A, but a higher percentage might buy something after clicking on what’s highlighted in email B. This is useful information! It shows that some users are more likely to buy and prefer email B.
This data becomes part of a plan to improve, comparing what worked before with new ideas. So, keep track of what you’ve tried before.
2. Customer lifecycle
The customer lifecycle is a journey your customers take as they get to know, interact, buy, and return to your company. Growth marketers look at three important stages to make it easier: activation, nurture, and reactivation. Each stage adds to customers’ feelings and is usually marked by specific campaigns.
In the activation stage, companies try to get customers interested. Growth marketers use welcome messages, trial offers, and other intro campaigns to make customers familiar with and trust the company.
The nurture stage is about building a good relationship. Companies use this stage for marketing messages, like sales, promotions, updates, and newsletters.
The last stage, reactivation, is about bringing customers back. Companies use campaigns like post-purchase, reminding about things left in the cart, loyalty rewards, or winbacks to keep customers interested.
All these stages are important, and customers go through them quickly. Growth marketers use different campaigns to keep up with customers’ needs at each stage.
3. Multi-channel marketing efforts
Your marketing plans shouldn’t stay on their own. They should work together to improve your plan and get more customers to stick around. Using different ways like email, text messages, mail, social media, and more can help you figure out the best ways to improve your marketing and get more from what you spend.
Being flexible and trying out different ways to market helps you know how people act. For instance, more people might click on emails than push notifications, but only a few might respond. You can change and fix your marketing to improve it with this info.
4. Content marketing
Make a plan to create content that brings in potential customers. This includes blog posts, ebooks, online courses, videos, and more. Share things that tell, teach, and grab your audience’s attention.
This shows that you know your stuff, proves your business is real, makes your audience trust you, and brings more people to your website. There, you can turn them into potential customers and buyers.
5. Customer feedback
The main aim of your growth marketing plan is to get to know your customers better. This means finding out what might be bothering them—the stuff that could make them talk negatively about your business, give bad online reviews, or stop returning.
Data helps you understand things, but talking directly to customers is even better. Use surveys, interviews, social listening, and focus groups to hear customers’ thoughts. Ask them about their experience with your business or get their thoughts on your next marketing plan to see if it connects with them emotionally.
Boost your growth marketing with Reshaped
To do well in growing your business, talk to your customers every step of the way and look for chances to get bigger and better. At Reshaped, we’re here to be your super helpful friend on your growth journey.
Think of us as a helper and the secret sauce that makes your business shine. With Reshaped, you don’t just solve problems – you discover exciting new ways to grow your business.
So, when you’re off on your big journey of growing your business, think of Reshaped as your trusty sidekick. Let’s hit new levels of success together!
